Political Communication in the Age of Populism and Mediatization

The loss of mainstream political parties’ credibility, the mistrust over traditional sources information, rise social media in public scenario, and ideological polarization splitting states into different sides seem to be most recent personality our democracy. Through this study, we will understand what extent populist rhetoric affects decisions both civic personal sphere. Are owners mindset, or are just victims filter bubble? After investigating basic concepts communication explaining factors populism mediatization that experiencing today, must go further study whether fragmentation should concern us, more importantly, it is going increase Spain. For this, a very important factor youth, since new generations on whom future politics bias depend.